Today we’re debuting our first Luminary Guest Expert on the Lucrative Luminary Training blog. To kick this off we are sharing wisdom from none other than the amazing Lisa Sasevich!
Lisa Sasevich has been a tremendous influence and motivation for Callan and me, as well as a good friend. I first met her when both our businesses were new. We were invited to speak at the same event, and hit it off right away. In the following months, Callan and I watched her explode out of the starting gate using speaking events.
Lisa teaches heart-centered entrepreneurs how to sell … without being pushy or “salesy.” Since the focus of her business is so complementary to ours, we’ve invited her to write a guest post for our blog on why every new entrepreneur should start speaking. She’s a master at creating simple structures that can bring you huge profits fast! I think you’ll love and benefit from her message…
As a heart-centered entrepreneur, whether you are launching a new business, or trying to make the quantum leap you know you are capable of, you have an incredibly powerful tool at your disposal that costs you nothing and is uniquely yours: your voice.
By using your experience, your expertise, and your voice to speak to groups, either large or small, you can build a solid foundation and kick-start your growth.
Let’s get rid of a few misconceptions first.
First, we aren’t talking about The State of the Union or a Commencement Address here. Speaking does not have to be done in a formal or lavish setting for it to be effective. In fact, as an entrepreneur, expert, or business owner, you use your speaking skills in multiple contexts every day.
The same speaking skills you use to convey your message to a small group gathered in your living room are the same ones you use in a conference room, creating a webinar, participating in a conference call, or up on stage in front of hundreds of attendees who have paid to hear your message.
Second, contrary to what your fears are telling you, you don’t have to be an extrovert or love getting up in front of a crowd to speak. There are a lot of tools you can use to make you feel more comfortable. You can effectively deliver your message in a video, a webinar, or over the phone. (Ladies, you don’t even have to do your hair for these ones!)
Remember, whenever you are talking about your business or your passion to a group that wants to hear what you have to say, you are SPEAKING.
You have something to say that no one else can
The combination of your experience, knowledge, and perspective is unique to you and the world is clamoring for people who can speak authentically to those experiences.
Boost your visibility
By speaking you make yourself more visible to the world in a way that is more personal, accessible, and impactful than any writing or social media following you can create.
Boost your credibility
When you are just starting out, you have the expertise to help your clients, but you lack the track record of successes and overjoyed customer testimonials that help convince people that you are the solution to their problems. When they see you speak they see you for who you are, an expert.
Boost your profitability
Speaking is one of the cost effective ways you can add new business. You already have your ideas, experience, and voice. And for those of us who sometimes struggle with the technology side of thing (guilty!), speaking is perfect. You just need you, them, and a room.
Propel growth
One of the quickest and best ways to grow your business quickly is to speak to as many potential customers as possible. By speaking you can turn audience members into customers and into referrals for other speaking engagements where you can turn more audience members into more customers and more referrals. Oh, Imagine the growth!
Leverage time
The one thing you never have enough of as an entrepreneur is time. Speaking allows you to tell your story once and have it heard by as many people as can fit in the room. And if you’ve recorded your message, that same message can be seen and heard by the whole world.
But the best part of speaking is that you don’t have to go out looking for prospective customers, because they are already there.
In that 30 minutes or 1 hour, you have spoken directly to a group of people who wanted to hear what you have to say and are now ready to act. What’s a better use of your time than that?
Make Your Irresistible Offer
What separates a conversation about your passion into an opportunity to sell your services to your engaged and interested audience is your offer. Your presentation should be a gateway to your offer. When people hear your message and the passion you have for what you are offering right from your mouth, you can make your offer irresistible.
How can you ensure that you’ve put together a great speech that is going to not only get people in the door, but have them leaving excited by your message?
If you enjoyed this content, Lisa Sasevich is releasing a complimentary online training series chocked full of resources like this designed to support you on your business building journey. Check it out here.
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