Your Step by Step Guide to a Life-Changing, Lucrative Workshop, Retreat & Seminar Business
The Easiest Way to Significantly Increase Your Conversions People tend to be aware of the word, and what it means, and how it applies to their campaigns. However, I’m going to take a position on it, or a stance, of the definition of the word, in its most general sense which you probably……
Welcome to Learning #7, where I’m going to speak to a trend that actually, I had a big part in starting in our industry. I’ll get to that. But also, I’m going to then transition into sharing some thoughts on where I see this trend going in the next couple of years. I’m referring…
Have you ever been on-stage, in front of an audience… and you forgot what you were saying? Ugh… the dreaded nightmare of this profession! You know what I’m talking about… you go blank, then stare at the floor or up at the ceiling, trying desperately to remember what to say next. Of course, in that…
This weeks Workshop Wealth Tip is all about resistance. You’ll always have some people at your workshops who are resistant at some level to what you’re offering. Maybe it’ll be as obvious as someone heckling you. That has happened to me, it’s kind of unnerving! Maybe it’ll be as subtle as someone looking sideways and…
When Boring Is Better First of all, let me suggest, or to say that the learning here, I don’t consider it to be a truism. This isn’t a black or white issue. This is something…as I see it, it’s a continuum. And depending on where you’re at, in the development of your business,…
Selling from the stage can be very tricky at times. A lot of people can be really great when it comes to content but when it comes to the “offer” or the “sales pitch” part of their workshops, they start to tighten up… the audience tightens up and things go very bad, very quickly. So…
Today we’re debuting our first Luminary Guest Expert on the Lucrative Luminary Training blog. To kick this off we are sharing wisdom from none other than the amazing Lisa Sasevich! Lisa Sasevich has been a tremendous influence and motivation for Callan and me, as well as a good friend. I first met her when…
Let Them Shop… How to improve your coaching offers. To “Let them shop.” What am I getting at here? Well, there are a couple of caveats to this. First, this is less about what I learned in 2016 and more about projecting out to 2017 and beyond. It’s my speculation about what will come in…
The truth of the day is I am GRUMPY. I am a little down, a little low energy and I’m feeling really grumpy… I am supposed to be shooting this marketing video and connecting with the camera and be positive and passionate… But I don’t feel like it today! This Workshop Wealth Tip is all…
Today’s tip has to do with the inevitable experience of having a “Heckler” in your audience. I have a very counter-intuitive way to ‘Handle the Heckler’… One of the things that I love to do if someone is calling out from the audience is actually get them a microphone. Generally speaking these people just want…
