Selling from the stage can be very tricky at times. A lot of people can be really great when it comes to content but when it comes to the “offer” or the “sales pitch” part of their workshops, they start to tighten up… the audience tightens up and things go very bad, very quickly.
So here’s my tip for you:
What you want to do is make sure there is congruency between your content and your offer… which means that you’ve got to include valuable information right in the body of your offer.
Educate people right through to the end. Even if they don’t buy something from you, they will get something of value. This will help you relax, it will help your audience relax and I GUARANTEE it will help your conversion!
Below you’ll see a place to leave a comment. I’d love to hear your comments about what works well for you when you sell from the stage.
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